Chinese brands outpace global peers on mobile plans

SHANGHAI - A fifth of Chinese marketers have a well-integrated mobile strategy in place, compared with only 4 per cent of global counterparts, although many are still focusing on short-term tactics, according to a World Federation of Advertisers (WFA) survey conducted among 21 key Chinese advertisers in conjunction with PHD and OMD in China.

by Jenny Chan 陳詠欣