Staff Reporters
Jun 25, 2019

China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi

TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.

China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi

InMobi released a report on China’s mobile programmatic advertising trend in 2019 on Monday, illustrating such trends as the booming of mobile video ads, fast-moving consumer goods will continue to lead mobile programmatic advertising and security issues.

Key findings:

  • Chinese adult net users spend an average of nearly three hours on mobile devices every day, around three times the time spent on computers.
  • Spending on mobile programmatic advertising is forecast to surpass 190 billion yuan (US$27.6 billion) in China in 2019, up 111% year-on-year.
  • Spending on mobile video ads will surpass 62 billion yuan (US$9 billion) this year, up over 30% year-on-year.
Spending on mobile videos ads in China from 2019 through 2022, in 100s of millions of yuan; the figures translate to US$9 billion in 2019, over US$12 billion in 2020, US$14.5 billion in 2021 and nearly US$17.5 billion in 2022. (InMobi)
  • Spending on mobile programmatic video ads is predicted to surpass 50 billion yuan (US$7.3 billion) in 2019, soaring 500% year-on-year, even faster than in the North America market.
  • The FMCG industry is actively embracing mobile programmatic advertising, and is expected to represent 40% of overall adspend, followed by finance (10%) and auto (7%).

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.