Staff Reporters
Jun 25, 2019

China's mobile programmatic adspend may surpass $27.6b in 2019: InMobi

TOP OF THE CHARTS: Spending on mobile programmatic video ads is expected to soar more than 500%, among the fastest rates in the world.

InMobi released a report on China’s mobile programmatic advertising trend in 2019 on Monday, illustrating such trends as the booming of mobile video ads, fast-moving consumer goods will continue to lead mobile programmatic advertising and security issues.

Key findings

  • Chinese adult net users spend an average of nearly three hours on mobile devices every day, around three times the time spent on computers.
  • ...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Welcome to Campaign Wake-Up
Premium
6 hours ago

Welcome to Campaign Wake-Up

Catch up on global industry news to start your day.

Premium
In US, big digital media pitch for JCPenney comes down to 360i and OMD
Premium
7 hours ago

In US, big digital media pitch for JCPenney comes ...

The account is believed to be worth $150 million.

Premium
Dior in crisis in China, but yet to apologize on Western social media
Premium
8 hours ago

Dior in crisis in China, but yet to apologize on ...

During a workshop at a Chinese university, the brand presented a map of China that did not include Taiwan.

Premium
One-word answers with General Mill's Brad Hiranaga
Premium
1 day ago

One-word answers with General Mill's Brad Hiranaga

See what the chief brand officer has to say about the CPG industry today and in the future.