Feb 11, 2008

Chen endorsements under threat following scandal

HONG KONG - Samsung is considering abandoning Edison Chen as the face of its digital cameras in Hong Kong following the online diffusion of an estimated 1,300 images allegedly displaying the entertainer in intimate situations with an assortment of local starlets, including Gillian Chung, star of pop duo Twins, actress Cecilia Cheung, and former actress Bobo Chan.

Samsung has worked with Chen to endorse its range of digital cameras since 2006. Managing director Byung Wook Kim said that the company was looking into its future with Chen and that it would potentially sever ties with him.

Other brands currently contemplating their future with Chen include Pepsi and Standard Chartered Bank’s Manhattan Titanium card.

While Pepsi has not decided to drop Chen from its promotions at this stage, it is reportedly monitoring the situation closely.

Chen recently spearheaded...

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