Chandon pops cork on F1 sponsorship with McLaren-Honda

Ad Nut's friends at PRWeek Asia report:

Australian PR firm Red Agency has launched the new partnership between winemaker Chandon and F1 team McLaren-Honda with a race between team drivers Fernando Alonso and Jenson Button. Following a competitive pitch in December last year, Red Agency was hired to handle all marketing and communications around launching the two brands’ tie-up. To that end, the agency launched the first piece of content of its campaign...in time to celebrate the Australian Grand Prix. The race was the official launch of Chandon and McLaren-Honda’s global partnership.

Ad Nut notes that the Chandon logo got on the air for the wrong reason Sunday, as the McLaren-Honda pit crew anxiously waited to see whether Alonso would emerge from a horrifying crash. Happily, in a testament to F1 engineering, he escaped without injury.