Staff Writer
Sep 12, 2018

CEI's September issue is out

Our new issue highlights the importance of content, how to integrate it with design, and how to measure it.

CEI's September issue is out

Amidst the flashing lights and snazzy tech, content is still the determining factor with the ability to shift paradigms and push boundaries across a multitude of industries. Years down the road, it’s content that’ll impact lives and make a difference in communities, as idealistic as it sounds.

In our cover story, we study the critical important of content and how it can be seamlessly tied into other elements such as design and tech. As much as we stress on the role of content, events are a multi-faceted concept and is more than the sum of its parts.

But what’s content without understanding what works for different types of attendees? Learn about how science – in the form of biometrics and facial recognition – is quickly taking over post-event surveys and feedback forms.

Artificial intelligence is inescapable in the industry, and this month, we look at how it’s allowing corporate travel management and clients to more easily source for products, effectively improving the traveller experience.

In our Creativity section, read about how indigenous culture is inspiring meetings and events. Supported by successful case studies, we look beyond CSR initiatives and incentives to study why meetings can benefit from incorporating the core values of indigenous tribes.

Access the issue here and subscribe to our thrice-weekly newsletter here.

Source:
CEI
Tags

Related Articles

Just Published

16 hours ago

Omnicom agencies win 19 Greater China AOY awards

Independent shops led by Leo Digital, SG and Tomorrow outshine larger rivals in 2020 awards.

16 hours ago

Dentsu partners with Facebook for 'commerce bootcamp'

Facebook has so far trained 100 Dentsu employees across APAC on its suite of commerce products and solutions.

17 hours ago

Want a dog? Use this slide deck from Pedigree to ...

Pedigree and Colenso BBDO created a presentation (and some hilarious films) to convince young people to take a baby step into parenting—by adopting a dog.

19 hours ago

This safe-driving message chooses a road less travelled

NRMA Insurance and Colenso BBDO take us on a surprising overnight journey.