Surekha Ragavan
Jun 14, 2018

Case study: Singapore Cocktail Festival

How the events team dealt with sensitivities among competing brands and ensuring equal publicity.

The Singapore Cocktail Festival's SGCF second edition took place last month across 10 days and 41 bars, and featured 24 international bartenders.

The highlight for visitors was a three-day carnival-like setup dubbed the “Festival Village” at Empress Lawn, which made use of Victoria Concert Hall as a resplendent backdrop. This segment of the festival pulled in 8,000 visitors.

“The choice of venue is crucial. It determines the canvas against which the event...

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