Rhandell Rubio
Aug 5, 2011

CASE STUDY: Neutrogena utilises photo flash-mob to get youth using sun block

Johnson & Johnson rolled out its first-ever 'photo-mob' via photo-sharing app Instagram showcasing its Neutrogena Ultra Sheer sun block through Tribal DDB.

Neutrogena's photo-mob montage on Instagram


The summer time months of July and August means people flocking to the beach, and Johnson Johnson wanted beach-goers and outdoor enthusiasts to use the Neutrogena Ultra Sheer sun block during the season.


The campaign sought to encourage youths who enjoy the sun to protect themselves with the Neutrogena sun block which it claims to provide up to three times longer UVA protection compared to other products....

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