Jenny Chan 陳詠欣
Aug 27, 2013

CASE STUDY: In-taxi campaign yields better attitudes toward blood donation in China

SHANGHAI - More than 80 per cent of taxi passengers in a recent Touchmedia survey say they have adopted a more positive attitude toward blood donation, as a result of a year-long campaign run by the Shanghai Blood Management Office and the Shanghai Blood Centre.

Nancy Pon, Yvonne Yung and Micky Fung donate their blood

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