Aug 31, 2001

CAREERS: What it's like to work for ... CNBC

How many marketing staff does CNBC have in Singapore?



More than 200 people work at CNBC Asia-Pacific's network headquarters in

Singapore. There are five people on the marketing and communications

team.



What are the responsibilities of CNBC's marketing staff?



The marketing staff are generally responsible for building the CNBC

brand, involving two distinctly different yet inter-related, strategies.

Staff ensure viewers see CNBC as their first destination for business

news, and that advertisers and cable operators see CNBC as the best

medium.



What do you look for in a candidate applying for a marketing role?



In addition to being intelligent, creative and flexible, the candidate

must have a passion for the world of business and finance.



Is there an opportunity to move between departments or around regional

offices?



CNBC Asia-Pacific has offices in Singapore, Hong Kong, Tokyo, Delhi and

Sydney. With the expansion that's occured over the last year, people are

starting to move across different regional offices.



What are the perks of working for CNBC?



There is quite a bit of travelling involved to places like Hong Kong,

Australia and the Philippines. There is also some training offered to

staff.



Where do CNBC staffers relax?



It seems there aren't that many opportunities to relax within a live,

real-time, 24-hour business channel, but staffers somehow manage to find

time to catch a drink or a tennis match after work. There are also

regular lunches held.



What is the average work week like for the CNBC marketing team?



There's no such thing as average, but the week typically consists of

meetings with the ad agency, event organisers and strategic partners;

brainstorming on new marketing campaigns; and conducting interviews with

the trade press. The channel claims it has yet to feel the impact of the

global slowdown and as such says there's plenty to do.



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