David Blecken
Aug 9, 2017

Booking.com’s global PR head on Japan, data and the fallacy of awards

In Tokyo, Leslie Cafferty discusses her aims for the brand in Japan and why it’s important to give freedom to local markets.

Leslie Cafferty

It’s hardly a household name, but Connecticut-based Priceline Group is the biggest online travel company in the world. Many will be more familiar with Booking.com, Priceline’s key brand, even though it only began actively promoting itself three years ago it launched in 1996.

Leslie Cafferty oversees communications for both entities. In Tokyo recently, Campaign asked her about Booking.com’s aspirations in an increasingly competitive market, the challenge of balancing global and local strategies, and the...

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