Jenny Chan 陳詠欣
Jun 18, 2018

'Be careful when talking about Tibet': Tool aims to help brands avoid hot water

Social-management platform Kawo wants to help ease the angst of brand managers who worry about posts running afoul of China's ever-shifting list of banned topics.

Kawo, an enterprise WeChat and Weibo social management platform based in Shanghai, has launched a new feature that it claims can save brands from social media posts going wrong.

When a brand makes a post containing potentially contentious words, for example Taiwan or Tibet, the feature will flag it before the post goes out. 

The tool only works on social-media posts, so it wouldn't prevent real-world gaffes like the...

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