Reporting to Sunita Rajan, VP of advertising sales for Asia at Worldwide Channels Asia, Rees is charged with leading BBC advertising teams across Hong Kong, Macau, Taiwan, Philippines and Korea. Responsibilities include driving revenue growth and developing strategic sales initiatives across BBC World News, BBC.com, BBC Worldwide Channels and Lonely Planet.com in the region.
Rees first joined the sales team at BBC World News Singapore in May 2010 as account director. He was instrumental in the sales efforts within the Southeast Asia regional team and looked after key accounts in Singapore as well as the Indonesia, Thailand and Korea.
Prior to joining BBC, Rees was with NCG Productions based in Singapore. He has over 12 years of media sales experience representing pan-regional print, TV and online media across Australia, Hong Kong and Singapore.
“Bringing together the integrated ad sales operation of the two key regional centres is a strategic decision with a view to create significant synergy for our customers and our business across our TV and digital products,” said Rajan.
“We believe the experience, skills and insights that Michael brings to both markets will contribute to our next phase of growth which will include introducing commercial opportunities for new products in the BBC’s portfolio of TV and digital assets.”
Reported in October, BBC World News celebrated the tenth anniversary of its Asia Business Report with plans to expand the brand online and boost programming made in the region.