This year’s campaign, ‘The ultimate challenge’, will see the world’s golfing giants pitched against each other in a heroic, hyperbolic style of creative, reminiscent of retro arcade games.
It will target golf enthusiasts and the general public alike, conveying the excitement, adrenalin and almost superhuman talents that can be experienced at the tournament.
Chris Jordan, senior vice president at World Sport Group for Golf, said, “The Barclays Singapore Open is one of Singapore’s major sporting events. We believe Iris’ campaign will drive ticket sales above and beyond previous years, as well as elevate the status of the competition amongst Singaporean consumers.”
Luke Nathans (pictured), managing director of Iris Experience Singapore, commented, “It is a pleasure to work with the World Sport Group again, on an event of such magnitude in Asia. The event last year was incredibly successful and we look forward to even greater success in 2011.”
World Sport Group has been the organiser of the Barclays Singapore Open since its re-launch in 2005 and is a leading Asian sports marketing, event management and media company.
This is the fifth year that Barclays has sponsored the Singapore Open.