BMF was named Effective Agency of the Year and Clemenger BBDO Melbourne won the Grand Effie at the 2019 Australian Effie Awards last night.
BMF's title came thanks to two gold, three silver and three bronze awards for work on behalf of ALDI Australia, Department of Social Services and George Weston Foods.
Clemenger BBDO Melbourne won the Grand Effie for “Overtaking the Classics to become Australia’s favourite beer”, a case study describing its work on behalf of Carlton & United Breweries, which also won a gold award. Carlton's Great Northern has become the country's top selling beer, overtaking XXXX Gold, which as recently as 2015 outsold it by a factor of six to one. “The Great Northern case study is a model for all students of advertising,” the judges commented.
New Corp was another two-gold winner, for 'Australia’s Worst Serial Killer' on behalf of The Heart Foundation Australia.
Additional gold winners included The Monkeys and DDB Sydney.