Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Mar 26, 2012
Australian brands lose credibility: Brand Assets study
AUSTRALIA - Consumer trust in Australian brands has eroded by 22 per cent in the last two years, with companies in financial services, insurance, retail and utilities all taking it on the chin, according to the latest Brand Asset Valuator (BAV) report from WPP business unit Brand Asset Consulting.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Sep 15, 2024
Why audio is the new video for advertisers
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 hours ago
‘It’s never just coffee,’ says Starbucks. That’s ...
A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly unique: well-crafted coffee.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
3 days ago
Google cuts 200 jobs in a core business unit
The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.
.png&h=268&w=401&q=100&v=20250320&c=1)
3 days ago
Why sports marketing should lean into intimate, ...
In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.