Staff Reporters
May 21, 2012

Arnott's ends 70-year relationship with Y&R for DDB

SYDNEY - Baked goods company Arnott's has consolidated its business with DDB Group, dropping George Patterson Y&R Sydney from its roster and ending a 70-year relationship.

Arnott's ends 70-year relationship with Y&R for DDB

Arnott's, which is known for its Tim Tam brand of biscuits, has said that it decided to abandon the dual-agency approach and work with a single, larger agency for better ROI. 

“DDB has worked with Arnott’s for the past five years and has been responsible for developing a range of original and creative brand experiences for our consumers, including the recent Truly Madly Tim Tam Orchard in Martin Place, Sydney,” said Arnott's ANZ marketing director Susan Massasso in a statement. “We’re confident DDB has the structural capability, along with the quality of thinking, to best support the Arnott’s business moving forward.”

Arnott's has confirmed that Clemenger BBDO will continue providing creative advertising services to its Campbell’s ANZ division.


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