Held for the fourth year in Singapore, the two-day event will award 10 gold medals and five silver medals to top marketing campaigns in the region, including Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore, Sri Lanka, Philippines, Pakistan, Thailand and Vietnam. The event will also award five top presenters.
Rohit Jawa (pictured), senior vice-president, global marketing operations at Unilever, has been named chief judge. The advisory council, meanwhile, consists of Alvin Neo, CMO at Parkway Health International; Charmaine Wong-Han, CMO, Pizza Hut Dine In at Asia Franchise YUM! Restaurant International; Johan Buse, VP Consumer Marketing at SingTel; Rene De Monchy, head of marketing at Asia Pacific Breweries (APB); and Rohini Miglani, director, brand building integrated communication at P&G Asia.
Organised by the Institute of Advertising Singapore (IAS), The Appies 2013 is supported by SingTel, MediaCorp, MEC, APB and Singapore Press Holdings (SPH). It will be held on 15 and 16 August at the National University of Singapore Society.
Goh Shu Fen, chairperson of the Appies and principal of R3, noted that the theme of the event, 'Seeing the story behind Asia’s most successful brands', encapsulates what the Appies are about.
“[It is] a live interactive platform for learning and sharing real marketing cases, and learning what has worked not just in your category but across sectors,” she added.
About 100 marketing campaigns, covering consumer durables, consumer services, food & beverage, non-Food FMCG, business services and government, cultural, social & environmental, will be showcased.
The Appies 2013 will follow last year’s 4-6-10 campaign presentation format, where each presentation begins with a four-minute showreel video summarising the campaign, followed by six-minute explanation of the campaign’s key highlights and a 10-minute session of questions from the judges and audience.