Faaez Samadi
Mar 9, 2018

Amazon or Alibaba? Make it both

The two platforms serve different ecommerce needs, and brands in Asia need to take advantage of both to reap the rewards, says Lucy McCabe at OgilvyRED.

Brands looking to succeed in Asia’s fertile ecommerce landscape need to test and learn now across the leading platforms while the market is still growing, said Lucy McCabe, president of OgilvyRED Asia-Pacific.

With Amazon’s arrival into Singapore last year, McCabe says brands are too focused on the battle between the US company and its rival Alibaba, which is counterproductive for those that wish to grow their ecommerce presence.

“When...

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