Alban Villani
Apr 4, 2019

AI in retail: It’s just the beginning

The promise of AI in retail is its ability to provide a shopper with a feeling of personal communication across all shopping channels at scale.

(Source: Shutterstock)

We noticed that you bought three pairs of shoes at this time last year and have set aside a few new designs that you can consider for your Ramadan outfits. Did we also mention that there’s a special discount on items from your favourite footwear brand’s 2019 spring-summer collection

With artificial intelligence AI emerging as the engagement engine’ and data from shoppers acting as the fuel’, conversations between retailers and shoppers...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
On the ground in Cannes: Editor's Diary Day 4
Premium
34 minutes ago

On the ground in Cannes: Editor's Diary Day 4

Yesterday was exciting. We saw Sheryl Sandberg stand up for Facebook, shielded ourselves from Gary Vaynerchuk's highly popular invective and watched in alarm as Extinction Rebellion protesters took over the red carpet steps. What will happen today?!

Premium
Public squabble erupts between Yili and Mengniu over Olympic sponsorships
Premium
1 hour ago

Public squabble erupts between Yili and Mengniu ...

Yili said it may have to withdraw as the 2022 Beijing Winter Olympics official dairy partner, calling dealings between rival Mengniu Dairy, Coca-Cola and Olympic organisers a "scandal".

Premium
Gary Vaynerchuk: Cannes 'lacks truth at an uncomfortable scale'
Premium
1 hour ago

Gary Vaynerchuk: Cannes 'lacks truth at an ...

In an expletive-filled discussion, the outspoken entrepreneur and CEO of VaynerX says the industry remains wilfully blind to what really drives humans to take action and continues to kid itself about the reach and impact of work.

Premium
New DAZN CMO aims to reach beyond your typical sports fan
Premium
6 hours ago

New DAZN CMO aims to reach beyond your typical ...

Yoichiro Basso wants to use the energy of upcoming sporting events to draw in a broader audience, even in the absence of screening rights.