MediaCom delivers a much stronger business performance in 2021, but did it put all its eggs into one basket with Coca-Cola?
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The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.
IPG posted 0% organic growth in Q3, trailing competitors like Publicis Groupe and Omnicom.
Kalifa departs after two years with the company.
Omnicom and IPG: Rumours of a merger surfaced a year ago.
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