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Staff Reporters
Feb 9, 2021

Agency Report Card 2020: Mindshare

Beyond the contentious exit of its global CEO, Mindshare believes it proved a beacon of stability for clients in 2020 while many of its competitors were flailing. It was not immune to the financial pain of Covid-19, but this did not stall new business, innovation or people initiatives.

Tourism New Zealand

While size can often hinder agility, Mindshare has proven over the years it is adept at identifying which way the wind is blowing and moving fast. As the pandemic spread, it dialled up resources in ke

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