Staff Reporters
Dec 10, 2014

Agency playlist: Dentsu Mobius

We're asking agencies in Asia-Pacific to choose the ultimate Spotify playlist that defines their agency. First up on DJ duty, digital specialists Dentsu Mobius.

Agency playlist: Dentsu Mobius

"Mobies Playlist" in their words:

Song: Shake It Off - Walk off the Earth
Why: “A twist on the original by Taylor Swift that showcases the creative, energetic, unconventional team approach.”

Song: Don’t Stop Believing - Starship
Why: “Played every Friday morning at the agency for that TFIF feeling.”

Song: Intro - The XX
Why: “A stunning tune that preps us for pitches and major presentations."

Song: Two Bodies  - Flight Facilities feat Emma Louise
Why: “Represents two different entities that come together to produce a great tune – the joys of collaboration.”

Song: Supreme - Postiljonen
Why: "As the song goes, 'we are what we are, hopelessly in love'. Dentsu Mobius is a romantic, trying to push boundaries with our creative insights and ideas."

Song: We Are Young - Fun
Why: “Literally because we are young and we can set the world on fire!"

Song: You’ve Got The Love - Florence & The Machine 
Why: “Come get the Mobies love strong, heart felt determined.”

Song: Wandering Eye – Fat Freddy’s Drop
Why: “Cos magic happens when you bring talent together. Soul and funk."

Song: Beautiful War - Kings Of Leon
Why: “The Mobius spirit of doing “Whatever The (f**k) it Takes” is only relevant if there’s something worth fighting for (as per the lyrics). We are a team that believes it is a ‘beautiful war’ and why we only work with partners whom we share values and direction. We may be young but we’ve seen plenty before and that keeps us true to the Mobius fundamental that it don’t mean a nothing unless there¹s something worth fighting for."

NOTE: Denstu Mobius also selected Read All About It by Emeli Sandé and Speed by ­Avicii, but we could not find these tracks on Spotify.

Follow us on @CampaignAsia

 

Source:
Campaign Asia
Tags

Related Articles

Just Published

15 hours ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

16 hours ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

18 hours ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

18 hours ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.