Angelia Seetoh
Oct 27, 2010

Aeromexico partners with Discover the World Marketing to push APAC expansion

Mexican airline Aeromexico has recruited global travel and marketing representation company Discover the World Marketing to facilitate a greater push into Asia-Pacific

Aeromexico partners with Discover the World Marketing to push APAC expansion

Aeromexico has partnered with US-headquartered firm Discover the World Marketing to broaden its sales and marketing efforts in Cambodia, Laos, Malaysia, Thailand, Vietnam, Australia and Singapore.

Discover the World Marketing will be responsible for the airline’s sales efforts, including reservations and ticketing, as well as marketing communications efforts for the region.

Aeromexico’s marketing expansion is believed to drive awareness of its direct flights from Shanghai and Tokyo to destinations in Mexico. A spokesperson from Discover the World said that part of the messaging would be that Asia-Pacfic offers a more convenient gateway to Mexico, but marketing efforts would be developed together with the airline.

Discover the World Marketing operates a global network consisting of 84 offices in more than 60 countries, and represents various hotel and airline companies in countries they do not currently reach.

Source:
Campaign Asia

Just Published

2 hours ago

Meta’s ad billings propel 27% revenue surge

The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.

2 hours ago

What Swifties can teach CMOs about the internet

Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.

7 hours ago

McCann Worldgroup China MD exits

Shu Wu has left the network to join the client side.