Aeromexico has partnered with US-headquartered firm Discover the World Marketing to broaden its sales and marketing efforts in Cambodia, Laos, Malaysia, Thailand, Vietnam, Australia and Singapore.
Discover the World Marketing will be responsible for the airline’s sales efforts, including reservations and ticketing, as well as marketing communications efforts for the region.
Aeromexico’s marketing expansion is believed to drive awareness of its direct flights from Shanghai and Tokyo to destinations in Mexico. A spokesperson from Discover the World said that part of the messaging would be that Asia-Pacfic offers a more convenient gateway to Mexico, but marketing efforts would be developed together with the airline.
Discover the World Marketing operates a global network consisting of 84 offices in more than 60 countries, and represents various hotel and airline companies in countries they do not currently reach.