Benjamin Li
Jun 13, 2011

Aegis Media, Charm Communications develop trading platform

BEIJING - Aegis Media China and Nasdaq-listed Chinese media agency Charm Communications have announced the formation of a joint digital media trading platform, commencing today.

Nick Waters, CEO Aegis Media Asia-Pacific
Nick Waters, CEO Aegis Media Asia-Pacific

This consolidation of both parties will boost both parties' buying strength in the China market, and will benefit the digital media investment efficiency of clients for both Aegis Media and Charm.

The platform is co-owned by both parties. The staff and resources are integrated from both companies' digital trading staff. The team will be led by Michael Chang, chief digital officer of Aegis Media China and Taiwan, who will report to the platform's management committee.

In China, Aegis Media already has two of the leading digital services arms with Isobar and iProspect.

Nick Waters, CEO Aegis Media Asia-Pacific, commented, “This initiative is another important step in our partnership with Charm, bringing the best of Chinese and international knowledge together for the benefit of our clients. We will continue to find opportunities to add value together across all communications channels.”

He Dang, chairman and CEO of Charm Communications, explained that this joint digital media trading platform represented the second major strategic cooperation between Charm and Aegis Media, following a successful joint venture with Vizeum in 2010.

Campaign China

Related Articles

Just Published

9 hours ago

Grab integrates OpenAI technology into its platform

Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.

11 hours ago

Creative Minds: Imogen Wetzell Ramsey on quitting ...

The “excitable, emotional and energetic” creative dreams of a Sicilian town, a vino voyage and hopes her bucket list is not just a pipedream.

11 hours ago

GroupM restructures in Hong Kong, senior leaders exit

The departures are linked to GroupM’s ongoing ‘synergy project’ announced by WPP CEO Mark Read last year. Additionally, a new chief executive has been appointed in Taiwan.

12 hours ago

How Dentsu and Nestlé cut digital ad emissions by ...

CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.