Jenny Chan 陳詠欣
Mar 31, 2016

AdMaster launches cross-device ID identification tool

SHANGHAI - China-based AdMaster has launched what it calls a localised cross-device marketing tool which it claims marries the merits of deterministic and probabilistic models.

The new offering consists of three features
  • Through collaboration with data partners and leveraging AdMaster's own data sources, the company creates a 'truth dataset' to decide which mobile-device IDs and cookies can be accurately paired and which cannot.
  • Through machine learning, AdMaster further expands the 'truth dataset' in hope of building an ID behaviour network that could improve mapping accuracy across different devices at...

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