Billed as the country’s first ever online staring contest, the ‘Blink-off’ aims to give youths the platform to put their focus, confidence and willpower to the test.
The contest will see participants competing their staring skills on Acuvue's Facebook page, with an application that uses movement-detection based technology. Participants have to tell Acuvue their dreams before taking part in a ‘live’ online staring contest. The brand will then help three lucky winners get one step closer to their dreams through a sponsorship, as well as giving each of them the opportunity to be the next Acuvue Personality brand ambassador.
Spanning cable, cinema, radio, print advertisements, digital and out-of-home platforms, the contest is running from 5 January to 3 February. Activations will also be organised in tertiary institutions to generate awareness and to encourage students to participate on-site in the competition. Justin Ang and Vernon A, also known as the Muttons from 98.7FM, will also be present at two of the events, which will feature a ‘live’ ‘Blink-Off’.
There will also be a series of interviews conducted on Funkygrad, the country’s lifestyle portal for students, which features inspiring youths and what drives them to work towards their aspirations.
The digital agency is MRM Worldwide, while the creative agency is McCann Worldgroup Singapore. The media duties are being handled by OMD Singapore.
Communications DNA does the public relations works, and Youth Empire handles event activation and blogger engagement.
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