Ad Nut
Aug 5, 2015

AAMI's 'sexy' fireman apparently irresistible despite bumbling

From Australia: 'Lucky in love' for AAMI by Ogilvy Melbourne

AAMI's 'sexy' fireman apparently irresistible despite bumbling

Ad Nut doesn't pretend to understand human mating rituals. Case in point, this series of ads for auto-insurer AAMI. What does this woman see in this apparent doofus?

To be fair, the characters in the series are recognizable and the vignettes are pleasant enough to grab attention long enough for delivery of the company's messages. And it's not nearly as annoying as the earlier Rhonda & Ketut saga.

Ad Nut has put the three videos containung this latest love story in chronological order for you. The newest one is at the bottom. 

 

Tags

Related Articles

Just Published

1 hour ago

Agencies in APAC raced to ready themselves for ...

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

1 hour ago

Former R/GA exec Nicky Bell to lead Facebook ...

She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.

2 hours ago

Password-strength campaign gets a little personal

A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.

2 hours ago

KFC leans into finger-licking mantra in Singapore

If your chicken isn't FLG we'll replace it, promises an Asian version of the brand's Colonel in a new campaign from The Secret Little Agency.