Ad Nut
Jan 29, 2016

A man, his dog and the KFC burger they share

From Australia: ‘Original Recipe Burger’ for KFC by Ogilvy Sydney

A man, his dog and the KFC burger they share

A man, the puppy he rescues, their growing bond and the KFC Original Recipe Burger they share.

That’s the premise of the latest work by developed by Ogilvy Sydney for client KFC, accompanied by an acoustic female vocal singing Kenny Rodgers and Dolly Parton’s “Islands in the stream”.

“This campaign is pure storytelling,” said Ogilvy Sydney’s ECD, Derek Green. “It’s about ‘the love that never changes’; a man, his dog, and the KFC Original Recipe Burger.”

It certainly seems like a tamer, more emotional affair after the agency’s last work for the fast food brand, which featured a guy in a duck suit longboarding down a mountain road to an old surf-rock tune.

Several TVCs will launch this week in Australia, followed by cinema, website, radio, social and digital prerolls to push this campaign along.

As Ad Nut bobbed furry head to the tune and wondered wistfully what it would be like to be Man’s Best Friend and favoured creature of the humans—a thought struck.

This feels like the bite-sized, fast-food version of a much lengthier tearjerker ad for Thailand’s Krungthai Bank. Though the KFC variant does boast much higher production values and a distinctly Aussie feel.

Or maybe Ad Nut is just feeling a little tinge of the green. After all, don’t they keep insisting that all dogs go to Heaven?

CREDITS

Nikki Lawson – Chief Marketing & Development Officer, KFC
Ashley Hughes – Marketing Director, KFC
Ruth Carberry – Senior Brand Manager, KFC
Derek Green – Executive Creative Director, Ogilvy
Emmanuel Bougneres – Head of Art, Ogilvy
Ryan O’Connell – Deputy Head of Strategy, Ogilvy
Leigh Bignell - Executive Business Director, Ogilvy
Katie Dally - Group Account Director, Ogilvy
Kate Smith - Account Director, Ogilvy
Ellen Corr - Account Executive, Ogilvy
Director – Jason Wingrove
Producer - Josh Jenkins
ProductionCompany - One20
DOP - Jason Wingrove
Editorial – Jess Mutascio at The Editors
Online - The Editors
Audio Post – We Love Jam Studios
Sound Engineer- Andrew Stevenson
Agency Producer – Peter Hackforth
Media planning and buying – Mediacom

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