Faaez Samadi
Aug 9, 2017

9 campaigns (good and bad) for Singapore National Day 2017

In honour of Singapore’s 52nd birthday, we take a look at some of the brand campaigns and promotions celebrating the Lion City.


McDonald’s With its localised food menu including a Nasi Lemak Burger, Chendol-flavoured McFlurry and the Bandung McFizz, McDonald’s saw arguably the biggest runaway success of any National Day campaign to date. The products sold out island-wide in two weeks, with a McDonald’s release thanking Singaporeans for their “overwhelming support”.

For good measure, the company also released a touching happy birthday Singapore’ video, showing both its commercial...

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