Jane Leung
Nov 5, 2010

7-Eleven, Isobar creates first-ever AR outdoor campaign in Taiwan

Leading convenience retail brand 7-Eleven is launching an augmented reality (AR) outdoor campaign in Taiwan's popular shopping and eating district Ximending.

7-Eleven, Isobar creates first-ever AR outdoor campaign in Taiwan

Starting 5 November, the 7-Eleven 'Open your dream' interactive digital billboard and Facebook campaign will officially launch across social media, outdoor, online and in-store. Digital agency Isobar is behind the development which has taken six months to complete.

This marks the first augmented-reality outdoor display in Taiwan. Ximending will be the first district to get the AR placement followed by Kaohsiung city. 

The AR board is equipped with face-recognition technology and puts 7-Eleven Taiwan's mascot Open chan's headdress on passers-by's heads. Once they are satisfied with their appearance, a 7-Eleven representative will upload the photo onto the company’s campaign website and Facebook page, which participants can share with friends.

Freda Shao, MD of wwwins Isobar Taiwan, commented, "We want to create consumer engagement in a 4.0 digital communication world, including creating experience – where consumer choose to spend time with your brand.  And 'time' is the only marketing currency in people’s worlds."

The AR board will activate every weekend from Friday to Sunday and is also available through a web app online. 

The project will run until 26 December. 

 


Credits:
Project 7-Eleven open your dream unteractive digital billboard & Facebook campaign
Client 7-Eleven Taiwan
Digital agency wwwins Isobar Taiwan
Art director Mag Chen
Associate art director Felix Lin
Experience designer Pecy Lin
Copywriter Winny Wang
Account director Yukin Liu
Account supervisor Phoebe Lai
RD programmer Edison Chuang
User interface engineer Snow Huang
Media agency Posterscope Taiwan
Production company Techart Group
Exposure Online, outdoor, on-ground, in-store
Source:
Campaign China

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