Staff Reporters
Nov 10, 2021

40 Under 40 2021: Vikash Modi, Wavemaker

Modi has risen through the ranks in spectacular fashion, transforming, innovating and pushing the boundaries at each step along the way.

40 Under 40 2021: Vikash Modi, Wavemaker
SEE ALL OF THE 2021 40 UNDER 40
Proven performers with plentiful potential in the APAC marcomms industry

Vikash Modi

Chief product officer
Wavemaker
Indonesia

Something of a Wavemaker prodigy, Vikash Modi has spent his entire career at the media agency, working his way up from a management trainee in Mumbai India to chief product officer now based at Wavemaker Indonesia. Over the past 13 years he has worked in multiple roles at the agency, has driven 100s of innovations, and has won more than 150 awards, including two Media Lions at Cannes.

Modi moved to Indonesia in 2019 to start leading digital for Wavemaker Indonesia. Since starting his post, he has consistently worked on building diversified services and growing clientele. In the last two years alone, he has helped Wavemaker digital grow by 205%. To generate this growth, he focussed on three pillars: diversified services, new business and growing existing clients. Modi has successfully led 21 pitches in last two years, with a success rate of 91%. He was instrumental in winning key clients like Loreal, Danone, Perfetti, Bumble, Djarum, Arnott’s and Calbee.

As a leader, it’s fair to say that Modi has come a long way from management trainee in 2008 to chief product officer in early 2021. Over the last 13 years at Wavemaker he has been promoted 10 times. Each time he was challenged with new responsibilities and larger teams, and has delivered excellent results.

With his vision of making Wavemaker the top digital agency in Indonesia, Modi undertook a massive restructuring of the agency and made data science, audience planning, analytics, and precision planning the core of the agency and developed traditional digital services around it. He led from the front and recruited top talent for each vertical to build the expertise for the agency. His ability to lead pitches, drive innovations, win awards, build playbooks, conduct workshops, build tools, and most importantly his ability to enhance his team’s capability, has positively impacted his team members transformation into enviable professionals. He helped grow the digital talent pool from 47 members in 2020 to 66 members in 2021.

Modi is also very passionate about keeping clients and his team ahead in digital maturity. In the past six months he has been futureproofing brands as we move towards a cookieless era.

SEE ALL OF THE 2021 40 UNDER 40
Proven performers with plentiful potential in the APAC marcomms industry

 

Related Articles

Just Published

1 hour ago

AAMS announces new leadership and members

The association names a new president, and will debut a Pitch Best Practice guide to shift mindsets on pitching.

4 hours ago

Creatives reflect on legend Dan Wieden’s influence

Wieden, co-founder of the iconic advertising agency and adland icon, passed away on Saturday at 77 years old.

6 hours ago

Will Gen Z break up with your luxury brand?

Half of the existing luxury brands today likely won’t survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z.

12 hours ago

Aline Santos named chair of judges for Campaign ...

Entries for the awards are now open.