Staff Writer
Apr 7, 2017

4 creative leaders who shaped their own canvas

We put a spotlight on the four women (from a shortlist of 12) who took home the coveted Women Leading Change Award in the creative leader category

Lizi Hamer (right) holds her well-earned prize, presented by Rita Vannithone
Lizi Hamer (right) holds her well-earned prize, presented by Rita Vannithone

Our innagural Women Leading Change Awards saw four women take home ‘Creative Leader’ accolades. These are inspirational individuals whose work and ideas have generated consumer excitement through top-of-class creative thinking. We were proud to feature these women in 2017 and look forward to their groundbreaking future work. A special thanks goes out to The Trade Desk for sponsoring the category, and Rita Vannithone, Asia-Pacific GM of marketing and communications at The Trade Desk, for presenting the awards in style.

Youmi Cho

CEO, Publicis One Korea

Believing that 'the future of innovation is in creative diversity'. YouMi implemented unprecedented policies at Publicis One Korea, removing position titles to make the organization horizontal, giving more opportunities to young, creative talents through the internal venture 'Agency Beta.’


Carmela Soares 

Creative director, Isobar Australia

Carmela helped establish the diversity program at Isobar, implementing a 50/50 interview panel for every role to ensure an unbiased interview process. Her guidance has seen seniors step into mentorship roles for the juniors, providing open-ended discussions where individuals of any age or gender are encouraged to raise their voice.


Lizi Hamer

Regional creative director, Octagon

An agent for change, Lizi is responsible for promoting the advancement, retention and recruitment of women through the Women's Leadership Network. Lizi also co-founded SisuGirls, and is the lead organiser of SheSays, supporting women into and up the ladder of the creative world.


Valerie Pinto

CEO, Weber Shandwick India

Heading Daughters of Mother India, Valerie led the movement through film, leveraging a documentary concerning gender violence, and subsequently inspiring a national movement of change.


View the Creative Leader shortlist or all of this year's WLCA winners.


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