Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Tiny doll' by J Walter Thompson Bangkok

Kleenex tied this powerful film about bullying to its product with the 'Gentle not weak' hashtag.

2018 Cannes contenders: 'Tiny doll' by J Walter Thompson Bangkok
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Tiny doll
Agency: J Walter Thompson Bangkok
Client: Kleenex

Nominated by:

Kit Koh, ECD, BBDO South China:

Bullying is such a major social issue around the Asia, but often gets little attention from the public. This nicely crafted short film featuring Thailand MMA Woman Champion, Rika Ishige, is not just inspiring, it raises the awareness of bullying in the country. I like it because it turns a tissue paper brand into real inspiration for bully victims with this meaningful #gentlenotweak campaign. 

Related Articles

Just Published

10 hours ago

Unwrapping Spotify Wrapped: What is the industry ...

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

10 hours ago

Accenture Song acquires Fiftyfive5 to boost data ...

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

10 hours ago

GM reveals the sci-fi super team that powers your EV

But is performance and reliability really best left to a gang of stressed out tech-crazy militaristic nerds?

17 hours ago

Korean car brand Genesis revs up the tunes in DJ ...

The DJ set took place in Shoreditch, London.