Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Tiny doll' by J Walter Thompson Bangkok

Kleenex tied this powerful film about bullying to its product with the 'Gentle not weak' hashtag.

2018 Cannes contenders: 'Tiny doll' by J Walter Thompson Bangkok
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Tiny doll
Agency: J Walter Thompson Bangkok
Client: Kleenex

Nominated by:

Kit Koh, ECD, BBDO South China:

Bullying is such a major social issue around the Asia, but often gets little attention from the public. This nicely crafted short film featuring Thailand MMA Woman Champion, Rika Ishige, is not just inspiring, it raises the awareness of bullying in the country. I like it because it turns a tissue paper brand into real inspiration for bully victims with this meaningful #gentlenotweak campaign. 

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