Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Tiny doll' by J Walter Thompson Bangkok

Kleenex tied this powerful film about bullying to its product with the 'Gentle not weak' hashtag.

2018 Cannes contenders: 'Tiny doll' by J Walter Thompson Bangkok
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Tiny doll
Agency: J Walter Thompson Bangkok
Client: Kleenex

Nominated by:

Kit Koh, ECD, BBDO South China:

Bullying is such a major social issue around the Asia, but often gets little attention from the public. This nicely crafted short film featuring Thailand MMA Woman Champion, Rika Ishige, is not just inspiring, it raises the awareness of bullying in the country. I like it because it turns a tissue paper brand into real inspiration for bully victims with this meaningful #gentlenotweak campaign. 

Related Articles

Just Published

9 hours ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

13 hours ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

13 hours ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

13 hours ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.