|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Tiny doll
Agency: J Walter Thompson Bangkok
Kit Koh, ECD, BBDO South China:
Bullying is such a major social issue around the Asia, but often gets little attention from the public. This nicely crafted short film featuring Thailand MMA Woman Champion, Rika Ishige, is not just inspiring, it raises the awareness of bullying in the country. I like it because it turns a tissue paper brand into real inspiration for bully victims with this meaningful #gentlenotweak campaign.