This short ad from Aldi shows just how long a simple supermarket decision can take in the grip of choice paralysis.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Pasta sauce
Agency: BMF Sydney
Client: Aldi
Nominated by:
Rob Martin Murphy, ECD, Ikon:
Simple. Funny. And based on an annoying human truth—our tyranny of choice in life is laid bare in the pasta sauce aisle. Grazie, Aldi, grazie. May you be taking a shorter walk this June.
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