Ad Nut
Apr 25, 2016

'Gay' turtles push Turkey to confront homophobia

From Turkey: 'Gay Turtle', for Amnesty International by TBWA Istanbul

'Gay' turtles push Turkey to confront homophobia

With discrimination and violence against LGBTI (lesbian, gay, bisexual, transgender or intersex) individuals in Turkey at "absurd" levels, Amnesty International and TBWA set up this rather absurd situation to force the issue out into the open.

Ad Nut always takes 'reality' programmes with a grain of salt, because editing is a powerful and potentially misleading tool. But the reactions of the shoppers as they learn about the supposed sexual orientation of the reptiles speak volumes, and in the end Ad Nut has no problem identifying which creatures seem more disgusting.

Ad Nut isn't completely without empathy for people who perhaps have never (knowingly) met an LGBTI person, or whose religion may have brought them up to believe that being anything other than 'normal' is an abomination. However, Ad Nut also believes it is well past time for those intolerant beliefs to be swept aside—and happily they have been in many places. Perhaps this video, which has more than 1 million views in its Facebook incarnation, will help Turkey become the next society to truly join the modern world.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Having the balls to check: How a pregnancy test ...

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.

1 hour ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

2 hours ago

Carlsberg hires PR agency for major new global brief

Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.

2 hours ago

The Coca-Cola Company announces 5-year AI partnershi...

As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.