Vicks urges 'Touch of care' for South Africa orphans

Ad Nut has been a fan of Publicis Singapore's 'Touch of care' work for Vicks from the jump, and a new expansion of the campaign to South Africa proves to be another worthy addition to the ouevre. 

The film above tells the story of orphaned boy named Lizo Tom, who grew up, lost his own son to a tragedy, and then went on to open a creche—named in honour of his son—which now cares for 47 children in Mamelodi, Pretoria. Tom himself appears toward the end.

The campaign also has the involvement of rugby player Siya Kolisi, captain of the South Africa national team, who has two kids of his own and also took in two siblings when their mother passed away.

Whether it’s my family on the field or at home, I know firsthand how a small #TouchofCare has the power to make a massive difference. That’s why I’ve partnered with @Vicks_ZA who are celebrating and fostering care in communities across the globe. #VicksPaidPartner pic.twitter.com/UOWrC4sNMQ

— Siya Kolisi (@SiyaKolisi_Bear) March 14, 2020

Not every child is born into a loving family that offers unconditional support and love that nurtures and develops their true potential. But with a #TouchofCare they can rise above their circumstances to reach their full potential. #VicksPaidPartner https://t.co/b9ocdYciKS

— Siya Kolisi (@SiyaKolisi_Bear) March 16, 2020

Previous 'Touch of care' coverage 2017: Vicks focuses on the 'Touch of care' in India 2018: Vicks brings 'Touch of care' to Philippines 2018: New Vicks campaign could mark Publicis' awards comeback, says creative chief 2018: How 'Touch of care' solved Vicks' invisibility issue 2019: Vicks brings 'touch of care' to HIV-positive kids The series has also been mentioned in Campaign Asia-Pacific's end-of-year list of favourite ads in each of the last three years.

CREDITS

P&G, VICKS South Africa
Vice President, P&G Healthcare AMA: Aalok Agrawal
Regional Associate Brand Director, VICKS, AMA: Akhilesh Negi
Brand Manager, P&G Healthcare, South Africa: Prenessa Pillay
Associate Brand Manager, P&G Healthcare, AMA: Rahat Chawla
Associate Brand Manager, P&G Healthcare, South Africa: Abulele Dilima

Publicis Singapore
Chief Creative Officer, Global Clients: Ajay Thrivikraman
Creative Team: Donna Dimayuga and Paolo Villones
Account Management: Natalie VanderVorst, Prachi Partagalkar, Jessica Geli and Sophie Ow
Account Planning: Jordan Price
Agency Producer: Debra Wong and Jeigh Santarina
Director (Film): Zwelethu Radebe
Production House: Egg Films
Executive Producer: Saskia Rosenberg

PR Agency: MSL South Africa
Team Lead: Tamryn Sher

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