Gabey Goh
Nov 11, 2015

Unruly releases tool to predict emotional impact of Japanese ads

TOKYO - Video ad tech company Unruly has launched a new tool to help Japanese advertisers predict the social potential of their video ads before they are released online.

Unruly dashboard

Unruly co-CEO and co-founder Scott Button said the video-advertising market in Japan is poised for explosive growth and presents an enormous opportunity for marketers.

“Brands and creative agencies in Japan understand there is life beyond the 15- to 30-second TV commercial and that making more emotional digital content drives deeper connections with consumers who will go on to share and buy their products or services,” he said in a press release.

The...

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