New platform allows advertisers to gain deeper emotional insights and targeting from their video advertising.
Brands should work to evoke less obvious emotions in order to stand out at major sporting events such as the Olympics, according to the video marketing company.
Only by focusing on outputs can brands get real value from their data, says Unruly's Phil Townend.
Unruly has launched an ‘emotional targeting’ service in Japan in an effort to maximise the effectiveness of video advertising in a fast-growing market.
Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.
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