Venture seeks to derive key cultural insights to better serve consumers across the globe.
GroupM first agency group to use new tool.
It's up to agency and brand leaders to see what’s coming first and prepare for it, as technology advances quicker than ever, according to Sarah Wood.
New platform allows advertisers to gain deeper emotional insights and targeting from their video advertising.
Brands should work to evoke less obvious emotions in order to stand out at major sporting events such as the Olympics, according to the video marketing company.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins