The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.
Venture seeks to derive key cultural insights to better serve consumers across the globe.
GroupM first agency group to use new tool.
It's up to agency and brand leaders to see what’s coming first and prepare for it, as technology advances quicker than ever, according to Sarah Wood.
New platform allows advertisers to gain deeper emotional insights and targeting from their video advertising.
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