Conversation around brands was closely tied to decisions over keeping F1 races in Singapore and Malaysia, according to research from Meltwater.
More emphasis on core concepts, more international perspective and more willingness to experiment could help Japan in the long-term, says Hiroaki Mori.
The 'Amazon Bar' will be a world first for the company.
The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.
In Japan, the younger generation’s critical filter is increasingly regulating how brands target consumers of all demographics.
Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins