japan

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SK-II addresses elephant in the room for 'leftover women'
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19 hours ago

SK-II addresses elephant in the room for 'leftover women'

SK-II's taboo-quashing sequel to last year's 'Marriage Market Takeover' is all about the proverbial expiry date.

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Coke's Japan summer campaign is refreshingly simple
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1 day ago

Coke's Japan summer campaign is refreshingly simple

A soft drink ad that doesn't promise to save the world.

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McCann Health makes senior creative hires in Japan
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4 days ago

McCann Health makes senior creative hires in Japan

The company says it aims to put creativity at the centre of its activities.

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Essence parts ways with Japan head
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4 days ago

Essence parts ways with Japan head

GroupM's digital media specialist agency hired Daizo Nishitani in May 2016.

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Cannes Lions: contenders from Japan
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Jun 16, 2017

Cannes Lions: contenders from Japan

We asked four leading creative directors in Tokyo each to pick the pieces of work they feel deserve to represent Japan at Cannes this year.

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How one brand is trying to change Japanese attitudes to infertility
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Jun 15, 2017

How one brand is trying to change Japanese attitudes to infertility

Ongoing work for Seem, a home testing kit for men, aims to break down the barriers surrounding a poorly understood subject.

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