japan

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Big brands lead engagement in Asia F1
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Oct 16, 2017

Big brands lead engagement in Asia F1

Conversation around brands was closely tied to decisions over keeping F1 races in Singapore and Malaysia, according to research from Meltwater.

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What ails Japanese advertising, according to McCann's new country leader
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Oct 13, 2017

What ails Japanese advertising, according to McCann's new country leader

More emphasis on core concepts, more international perspective and more willingness to experiment could help Japan in the long-term, says Hiroaki Mori.

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Amazon to promote alcohol products via its own Tokyo bar
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Oct 6, 2017

Amazon to promote alcohol products via its own Tokyo bar

The 'Amazon Bar' will be a world first for the company.

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Bike-sharing brands need better differentiation
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Sep 19, 2017

Bike-sharing brands need better differentiation

The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.

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How millennial norms dictate what advertisers can and can’t do
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Sep 12, 2017

How millennial norms dictate what advertisers can and can’t do

In Japan, the younger generation’s critical filter is increasingly regulating how brands target consumers of all demographics.

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Japan's future competitiveness: Castles made of sand?
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Sep 6, 2017

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

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