Publishers are losing out on up to $1.27 billion a year, a study by Amobee, Google, Quantcast and 16 major publishers has found.
Shorter ads won't fix the problem with low-quality ads.
The rapid rise of online video and the growth of new digital marketing technologies has made budgeting more complicated, writes Nick Erskine-Shaw of 90 Seconds.
Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.
The demise of one of the web's old favourites was due to overcrowding and consumer ad fatigue. Video ads can and should avoid the same pitfalls.
Creatives from MullenLowe, The Purpose Group and BBH react to ads from Meat & Livestock Australia, Okamoto and Hyundai.
Events Director – Hong Kong Sheung Wan, Hong Kong
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