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Length, buffers and control: the rights and wrongs of mobile video ads
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12 hours ago

Length, buffers and control: the rights and wrongs of mobile video ads

AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.

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Watch Campaign's live 'Asia's Top 1000 Brands' breakdown
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Jun 19, 2017

Watch Campaign's live 'Asia's Top 1000 Brands' breakdown

Campaign's editors shared highlights from this year's brand survey in a Facebook Live event Friday.

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ComScore: You’re free to measure viewability…literally
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Apr 27, 2017

ComScore: You’re free to measure viewability…literally

Free self-service tool to measure how display, video and mobile ads are actually viewed.

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Unruly rolls out ‘emotional intelligence’ tool in Hong Kong, Taiwan
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Apr 20, 2017

Unruly rolls out ‘emotional intelligence’ tool in Hong Kong, Taiwan

New platform allows advertisers to gain deeper emotional insights and targeting from their video advertising.

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Unboxing videos and cosplaying grown-ups are the new kids’ TV
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Apr 20, 2017

Unboxing videos and cosplaying grown-ups are the new kids’ TV

What to make of a sudden interest among adults in revisiting and indulging in children’s content?

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Pre-roll ads are the least interruptive, finds IPG study
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Apr 19, 2017

Pre-roll ads are the least interruptive, finds IPG study

83 percent of consumers said viewing wasn't disrupted by the non-skippable format.

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