video

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Why Facebook's mobile video guidelines are practical but not perfect
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Aug 3, 2017

Why Facebook's mobile video guidelines are practical but not perfect

When Emirates optimised a TVC to these guidelines, 6.5 times more people viewed the optimised video to the 10-second mark

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The brand opportunity in the Philippines
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Jul 20, 2017

The brand opportunity in the Philippines

Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.

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Facebook's guide to video advertising in the mobile age
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Jul 18, 2017

Facebook's guide to video advertising in the mobile age

Mark Rabkin at Facebook explains why there’s a whole new playbook for mobile ads, and also how to get the best out of them.

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Online video set for massive growth globally
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Jul 18, 2017

Online video set for massive growth globally

As ever greater numbers adopt mobile video viewing, adspend in the sector will continue to see large hikes, said Zenith’s latest report.

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Length, buffers and control: the rights and wrongs of mobile video ads
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Jun 26, 2017

Length, buffers and control: the rights and wrongs of mobile video ads

AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.

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