Whether it's touching, tilting, tapping, Aurora HD Video's interactive elements and eye-popping visuals are bringing a new level of engagement to mobile ads.
Advertisers will be able to post video through LinkedIn Campaign Manager, their company page or their showcase page.
Venture seeks to derive key cultural insights to better serve consumers across the globe.
BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.
In a survey by AdColony, 82 percent of APAC publishers ranked rewarded videos more positively than any other method.
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