When Emirates optimised a TVC to these guidelines, 6.5 times more people viewed the optimised video to the 10-second mark
Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.
Mark Rabkin at Facebook explains why there’s a whole new playbook for mobile ads, and also how to get the best out of them.
As ever greater numbers adopt mobile video viewing, adspend in the sector will continue to see large hikes, said Zenith’s latest report.
AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.
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