David Blecken
Dec 15, 2017

Publicis One tries to give staff an incentive to work less

In Japan, the agency sees Friday afternoons off as a cue to work more efficiently.

Leaving the office in daylight has proved to be a newfound luxury for some employees.

In many ways, international advertising agencies in Japan are distinct from the biggest domestic institutions. They are vastly different in size, culture and in terms of their business models. But it would be naïve to think that they are not subject to similar challenges, particularly when it comes to client demands and staff exertion. One HR consultant in Tokyo estimated conservatively that the average overtime at foreign agencies is three hours a day, not to mention being on...

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