David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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Passivity and pace problematic for Japanese communicators abroad
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2 days ago

Passivity and pace problematic for Japanese ...

Japanese corporations are getting better at dealing with crises, but slow decision-making and a lack of proactivity still leave them exposed in complex markets like the US.

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US ad tech firm acquires Japanese influencer platform Withfluence
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3 days ago

US ad tech firm acquires Japanese influencer ...

Companies see opportunity to grow internationally by adding rigour to influencer marketing.

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McCann's AI-CD tries its hand at a music video (sans music)
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Oct 17, 2017

McCann's AI-CD tries its hand at a music video ...

“Create a stimulating video that conveys hunting instinct through a tone of ennui using a school motif and objectification.”

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ADK unmoved by WPP’s combative stance on Bain deal
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Oct 17, 2017

ADK unmoved by WPP’s combative stance on Bain deal

An alliance with WPP "no longer makes sense", the Japanese company says.

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What ails Japanese advertising, according to McCann's new country leader
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Oct 13, 2017

What ails Japanese advertising, according to ...

More emphasis on core concepts, more international perspective and more willingness to experiment could help Japan in the long-term, says Hiroaki Mori.

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ADK 'resisted opportunities', preferring 'disastrous' investments: WPP
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Oct 12, 2017

ADK 'resisted opportunities', preferring 'disastrous...

Accusations fly as the ADK-WPP saga turns ugly.

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