David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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Sony Music wants to see some headbanging
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11 hours ago

Sony Music wants to see some headbanging

'Make it Metal' tests metal fans'...er...mettle.

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Behind Shiseido’s launch of Waso, a beauty brand for millennials
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4 days ago

Behind Shiseido’s launch of Waso, a beauty brand ...

The company aims to connect with a notoriously difficult audience by subtly redefining the concept of beauty.

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Porcine racetrack designer puts Nissan to the test
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Aug 10, 2017

Porcine racetrack designer puts Nissan to the test

'Pigcasso' creates something very special for the Skyline's 60th anniversary.

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Dentsu cuts revenue and profit forecasts for 2017
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Aug 9, 2017

Dentsu cuts revenue and profit forecasts for 2017

The company attributes the change to clients reviewing their marketing budgets.

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Booking.com’s global PR head on Japan, data and the fallacy of awards
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Aug 9, 2017

Booking.com’s global PR head on Japan, data and the ...

In Tokyo, Leslie Cafferty discusses her aims for the brand in Japan and why it’s important to give freedom to local markets.

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What ‘disruption’ looks like at PwC
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Aug 4, 2017

What ‘disruption’ looks like at PwC

In Japan, the company has started employing Zen principles to wake business leaders up to reality.

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