David Blecken

David Blecken is executive editor, Campaign Japan, based in Tokyo. He joined Media in 2007 and was features editor when the magazine relaunched as Campaign Asia-Pacific in 2010. He later served as deputy editor in Hong Kong before launching Campaign Japan in 2016.

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Momentum Japan to develop 'phygital' experiences
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1 day ago

Momentum Japan to develop 'phygital' experiences

A new team will work with digital content agency Nadia to offer 'extended reality' solutions.

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How excessive pitching fuels inefficiency in Japan’s ad industry
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4 days ago

How excessive pitching fuels inefficiency in ...

A bit of restraint and longer-term thinking among clients could help fix advertising’s work-life balance problem.

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Lessons from the 'proud Japanese' poster furore
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May 17, 2017

Lessons from the 'proud Japanese' poster furore

The level of interest in a six-year-old poster offers food for thought for communicators in Japan.

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Why MassiveMusic chose Tokyo as its Asia hub
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May 17, 2017

Why MassiveMusic chose Tokyo as its Asia hub

Japan’s meticulous work ethic, combined with major upcoming events and growing internationalization, made for an appealing proposition.

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Baseball and digital drive profits for Dentsu
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May 16, 2017

Baseball and digital drive profits for Dentsu

Digital services contributed close to 60 percent of Dentsu Aegis Network's gross profit according to the company's Q1 FY2017 consolidated financial results.

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How Accenture Interactive is poised to eat the ad agency’s lunch in Japan
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May 15, 2017

How Accenture Interactive is poised to eat the ad ...

Client demands for creative services in addition to consulting should have agency heads quite worried.

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