Apr 5, 2022

APAC New Business League: February 2022 report

Wunderman Thompson, MediaCom, BBH, Havas Media, BBDO and Dentsu X are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

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APAC New Business League: February 2022 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US$m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US$m)	NUMBER OF WINS
1	1	Ogilvy	SingTel Singapore B2B, Miao Run China, William Grant & Sons Singapore	29.4	Siemens Global	28.4	155
2	2	DDB	Meta India, Bosch Hong Kong, Bullish Hong Kong Project	16.5		16.4	36
↑3	8	Wunderman Thompson	Sun Pharmaceutical Industries Ltd India, AU Small Finance India, Edelweiss India Project	12.9		12.9	65
↓4	3	BBH	Singapore Tourism Board Singapore	9.2		9.2	1
↓5	4	BBDO	HCF Australia, Storytel Korea, CHANGAN EV - C385 China	8.3		8.3	28
↑6	-	Havas Worldwide	AEON Credit Service Hong Kong Project, MTR Malls Hong Kong Project	8.3		8.3	19
↓7	5	M&C Saatchi Group	Shift Australia, Worksafe VIC Australia, Hire up Australia	8.0		8.0	26
↑8	-	McCann Worldgroup	Fujifilm (Instax) China Project, RS Components China Project, WealthNavi Japan Project	3.1		3.1	10
↓9	7	Wondrlab	Faasos India Project, Cholayil Private Limited (Medimix) India, Tata Strive India	1.8		1.8	44
↑10	-	Leo Burnett	SingTel Singapore social media and content marketing	1.5		1.5	1

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US$m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US$m)	NUMBER OF WINS
1	1	Mindshare	Yili China social media, Maxcut Korea, Liu Yue Xian China Project	31.6	Danamon Indonesia	30.2	51
2	2	Zenith	L’Oreal Singapore, Thailand, Malaysia	7.2		7.2	4
3	3	PHD	Chanel China, Chanel Hong Kong Project, Paragon Indonesia Digital	4.4		4.4	8
↑4	6	MediaCom	DL Group Korea, HEBE Indonesia Digital, Raise Fintech Ventures Pvt Ltd India	4.7	Pizza Hut Indonesia Digital	4.0	11
↑5	-	Havas Media	CoinSwitch India, Valvoline India, Supr Daily (Swiggy) India	2.4		2.4	7
↓6	4	IPG Team Dynamic	BMW, Mini ANZ AP ZA ME	2.0		2.0	2
↑7	-	Dentsu X	Mengniu China Digital Media	2.0		2.0	1
↓8	5	OMD	L'Oreal Hong Kong Porject, Te Pukenga New Zealand, Danamon Indonesia	1.9		1.9	9
↓9	7	Ryvalmedia	Self Wealth Australia, Anthem Australia, Mahindra Australia	1.4		1.4	15
↑10	13	Wavemaker	Paytm India, Sharekhan (Digital/Content) India Project, UNICEF (Offline) India Project	5.5	Chanel China	1.1	19

TOP 10 APAC CREATIVE WINS

AGENCY	ACCOUNT	AREA
M&C Saatchi Group	Shift	Australia
Leo Burnett	SingTel social media and content marketing	Singapore
Ogilvy	SingTel B2B	Singapore
McCann Worldgroup	Fujifilm (Instax) Project	China
McCann Worldgroup	RS Components Project	China
DDB	Meta	India
BBDO	HCF	Australia
M&C Saatchi Group	Worksafe VIC	Australia
McCann Worldgroup	WealthNavi Project	Japan
BWM Isobar	NIB	Australia

TOP 10 APAC MEDIA WINS

AGENCY	ACCOUNT	AREA
Mindshare	Yili Social media	China
Dentsu X	Mengniu Digital	China
Wavemaker	RED	China
Wavemaker	China UnionPay	China
Havas Media	CoinSwitch	India
Zenith	L’Oreal	Singapore
Zenith	L’Oreal	Thailand
Mediahub	Akzo Nobel Digital	Global ex CN
Zenith	L’Oreal	Malaysia
Wavemaker	L’Oreal	Indonesia

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Source:

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