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L'Oreal launches media review in Indonesia
Wavemaker is the incumbent, retaining the account after a review in 2020.
We are not competing with creative agencies: Ajay Gupte, Wavemaker
The South Asia chief executive officer of Wavemaker has a freewheeling chat with Campaign India about the operations in India, the role of AI, doubts about it being a media specialist agency and more...
R3 China PR Scope: 43% of in-house PR and marketing teams had integration last year
R3’s seventh China PR Scope Study found that 43% of marketing and PR teams of over 100 brands in China experienced integration in the past year. Get all the details here.
Global forecast: Pharma and healthcare brands shift their ad strategies
Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.
Global forecast: The impact of the energy crisis on adland
Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession.
Campaign CMO Outlook: Is the metaverse a fad or here to stay?
In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.
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