Dec 3, 2020

New Business League: October 2020 report

Dentsu, Leo Burnett, PHD, OMD, VMLY&R, BBDO, MediaCom and Starcom are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

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New Business League: October 2020 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US$m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US$m)	NUMBER OF WINS
1	1	Ogilvy	SK Magaic Malaysia, Shangahi Rongtai China project, Ti Cycles India	69.0	KFC Singapore	67.2	321
2	2	DDB	J&J Australia, Farmlands New Zealand project	53.7	Streets Blue Ribbon Australia	51.7	177
3	3	Wunderman Thompson	Mengniu China, ALDI China project, TaiKang China project	37.8		36.8	206
4	4	Isobar	China Resources project, iQiyi China project, KFC China project	34.2		33.9	146
5	5	Sapient	Mercedes-Benz China Project, Marriott China Project	25.9		25.8	34
6	6	Publicis	Buick China project, CITIC China project, Diageo-Morton Cadet China project	25.6		24.8	136
7↑	9	Dentsu	LG China project, Huawei China, Master Kong China	22.3	Harman - Jbl & Hk India	21.0	184
8↓	7	VMLY&R	ESHR Thailand project, Asia Pulp & Paper-Paseo Indonesia project, Karakakoa Indonesia project	21.8	McDonald's Australia digital	18.8	125
9↑	10	BBDO	Google Australia, iNova Pharmaceuticals Australia, Seafood Industry Australia	19.5	Pag-IBIG Fund Philippines	18.4	107
10↓	8	Leo Burnett	VW China project, HBF Health Insurance Western Australia, AG&P India	19.1	7 Eleven Australia	18.0	123

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH	RANK LAST MONTH	AGENCY	RECENT WINS	ESTIMATED YTD WIN REVENUE (US$m)	RECENT LOSSES	ESTIMATED OVERALL YTD REVENUE (US$m)	NUMBER OF WINS
1	1	Mindshare	Oppo (Planning) China, L'Oreal Taiwan, China Sports Lottery China Project	72.3	Nestlé China	57.2	120
2	2	Wavemaker	ZYBang China, Beijing Auto China, Zee Entertainment Enterprises India	46.5	Westpac Australia	38.3	68
3	3	Carat	McDonald's China Buying, Pandora China, Hilton China	41.1	Porsche Taiwan	35.8	164
4	4	Zenith	Nestle Taiwan, DS Auto China, Pfizer Taiwan	38.9	Didi China	35.6	48
5	5	MediaCom	Monster China, Pandora Hong Kong, Smartfren Indonesia Digital	33.2	Hilton China	27.1	82
6↑	9	PHD	SVW China, Swisse Thailand, Taiwan Pay Taiwan	44.1	TikTok Global	26.7	76
7	7	dentsu X	Nestlé China, ByteDance China, Kuayue Express China	26.7	Axis Mutual Funds India	18.5	198
8↓	6	OMD	Bank Jago Indonesia, ADIO Israel, Valda (Inova Pharma) Vietnam	26.0	McDonald's China Buying	16.5	76
9↑	10	Starcom	McDonald's Taiwan, Tencent China, Miele Australia	15.3	Kraft Heinz Global (Non-US)	11.1	49
10↓	8	WPP	Unilever China	10.0		10.0	1

TOP 10 APAC CREATIVE WINS (October)

AGENCY	ACCOUNT	AREA
Dentsu	LG project	China
Dentsu	Huawei	China
M&C Saatchi	Big W	Australia
BBDO	Google	Australia
Cummins & Partners	Energy Australia	Australia
Ogilvy	SK Magic	Malaysia
Cummins & Partners	Nufarm	Australia
DDB	J&J	Australia
Cummins & Partners	Klorane	Australia
Publicis	Buick project	China

TOP 10 APAC MEDIA WINS (October)

AGENCY	ACCOUNT	AREA
PHD	SVW	China
Mindshare	Oppo (planning)	China
Wavemaker	ZYBang	China
dentsu X	Nestle	China
Carat	McDonald's (buying)	China
Spark Foundry	Westpac	Australia
Dentsu Red Star	Heineken brands	Global ex France
Mindshare	L'Oreal Taiwan	Taiwan
Starcom	McDonald's	Taiwan
Carat	Pandora	China

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

This article was edited after its initial publication. R3 adjusted the media table, impacting the posiitons of MediaCom and PHD.

Source:

Campaign Asia

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