CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | Huadong Medicine China Project, Evergrande Group China Project, Shinybrands Taiwan Project | 65.2 | KFC Singapore | 63.7 | 296 |
| 2 | 2 | DDB | ChengDu TianWei Food Company China, Mengniu Dairy China, Jinro Soju Philippines Project | 49.4 | Streets Blue Ribbon Australia | 47.4 | 157 |
| 3 | 3 | Wunderman Thompson | Perfetti van Melle Indonesia, Amway China, AMFI India Project | 33.3 | 32.6 | 184 | |
| 4↑ | 5 | Isobar | Panasonic Singapore Project, WKCDA Hong Kong, Acer Incorporated Hong Kong | 31.9 | 31.9 | 133 | |
| 5↓ | 4 | Sapient | Mercedes-Benz China Project, Marriott China Project | 25.2 | 25.1 | 30 | |
| 6 | 6 | Publicis | Nike China, Diageo Taiwan Project, QLD Health and Wellbeing Australia Project | 23.5 | 22.7 | 126 | |
| 7 | 7 | VMLY&R | adidas-neo China Project,Tesco Malaysia Project, Tohtonku Malaysia Project | 21.6 | McDonald's Australia digital | 18.6 | 116 |
| 8 | 8 | Leo Burnett | ChungHwa Telecom Taiwan Project, Citibank Hong Kong Project, Proril Pumps Taiwan Project | 18.1 | 7 Eleven Australia | 17.0 | 112 |
| 9↑ | 10 | Dentsu | House Foods Taiwan Project, PT Bank Negara Indonesia Project, UMW Toyota Motor Malaysia Project | 18.2 | Harman - Jbl & Hk India | 17.0 | 168 |
| 10↓ | 9 | BBDO | Seafood Industry Australia, Stake Australia, Weis Australia | 16.9 | Pag-IBIG Fund Philippines | 15.7 | 97 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Mindshare | Amazon Fashion Japan Project, TI Cycles India | 54.1 | Hong Kong Disneyland APAC | 46.2 | 94 |
| 2 | 2 | Wavemaker | Cargill India, EasyFlowers Australia, Honda MPE Australia | 35.2 | ITC India | 30.8 | 53 |
| 3↑ | 4 | Carat | A.P. Honda Thailand, Convoy Financial Hong Kong | 35.7 | Porsche Taiwan | 30.5 | 159 |
| 4↓ | 3 | Zenith | GAC FCA China, Hong Kong Disneyland APAC | 32.2 | Didi China | 28.8 | 38 |
| 5 | 5 | MediaCom | Uber Global, Xiaomi Global, Tencent Fit China, RoadKing Hong Kong | 28.7 | Genuine Parts Company Australia | 22.9 | 56 |
| 6 | 6 | OMD | Vadal Vietnam, SAP India, Danone Malaysia, Wyeth Nutrition Hong Kong | 25.8 | Carapelli Firenze India | 21.5 | 68 |
| 7↑ | 9 | dentsu X | Association of Mutual Funds in India, Pharma Science Australia, Honda Malaysia Project | 19.2 | Axis Mutual Funds India | 11.0 | 193 |
| 8↓ | 7 | WPP | Unilever China | 10.0 | 10.0 | 1 | |
| 9↑ | 11 | PHD | LG APAC Project, Mercatus Singapore, Sheraton Macao Hong Kong | 23.9 | TikTok Global | 9.5 | 66 |
| 10↓ | 8 | Starcom | Pharmeasy India, Apica Group (ANA Oils) India | 13.1 | Kraft Heinz Global (Non-US) | 9.4 | 41 |
TOP 10 APAC CREATIVE WINS
| AGENCY | ACCOUNT | AREA |
| Grey Group | Carlsberg | Global |
| Wunderman Thompson | Perfetti van Melle | Indonesia |
| Isobar | Panasonic Asia Pacific Project | Singapore |
| DDB | ChengDu TianWei Food Company | China |
| DDB | Mengniu Dairy | China |
| Wunderman Thompson | Amway | China |
| Leo Burnett | ChungHwa Telecom Project | Taiwan |
| Wunderman Thompson | AMFI Project | India |
| 72andSunny | Freedom Foods | Australia |
| Wunderman Thompson | LEGO Project | Hong Kong |
TOP 10 APAC MEDIA WINS
| AGENCY | ACCOUNT | AREA |
| Mediacom | Uber | Global |
| Starcom | Pharmeasy | India |
| Carat | A.P. Honda Co., Ltd. | Thailand |
| Wavemaker | Cargill | India |
| Carat | Convoy Financial Holdings Limited | Hong Kong |
| dentsu X | Pharma Science Australia PTY. LTD | Australia |
| dentsu X | Honda Malaysia Project | Malaysia |
| PHD | LG Project | APAC |
| PHD | Mercatus | Singapore |
| Havas Media | Transforming Rural India Foundation (TRIF) + Bill Gates Foundation | India |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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