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The company's history in the region

At 25, WPP is still characterised by the restlessness of its founder, Sir Martin Sorrell - and nowhere is this more apparent than in Asia-Pacific. The company is today arguably the most 'Asian' of the holding companies, dwarfing its nearest rival, Omnicom, thanks to Sorrell's relentless pursuit ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.