ogilvy

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KFC Hong Kong campaign draws comparisons to Burger King work from Brazil
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Sep 14, 2017

KFC Hong Kong campaign draws comparisons to Burger King work from Brazil

A tale of two campaigns by Ogilvy & Mather, from different fast-food clients and different continents, but both featuring photo-personalised papers.

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How millennial norms dictate what advertisers can and can’t do
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Sep 12, 2017

How millennial norms dictate what advertisers can and can’t do

In Japan, the younger generation’s critical filter is increasingly regulating how brands target consumers of all demographics.

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Ogilvy opens Shenzhen office
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Sep 1, 2017

Ogilvy opens Shenzhen office

Angela Chou named managing director of new hub in 'China's Silicon Valley'

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Sony Music wants to see some headbanging
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Aug 22, 2017

Sony Music wants to see some headbanging

'Make it Metal' tests metal fans'...er...mettle.

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Ogilvy China shuffles leaders as part of 'Next Chapter' strategy
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Aug 21, 2017

Ogilvy China shuffles leaders as part of 'Next Chapter' strategy

China is one of the first major markets to implement Ogilvy's new structure of a single-agency brand.

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WPP folds Neo@Ogilvy into Mindshare
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Jun 19, 2017

WPP folds Neo@Ogilvy into Mindshare

Neo's global CEO Nasreen Madhany and global COO Bradley Rogers will join the Mindshare leadership team.

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