A tale of two campaigns by Ogilvy & Mather, from different fast-food clients and different continents, but both featuring photo-personalised papers.
In Japan, the younger generation’s critical filter is increasingly regulating how brands target consumers of all demographics.
Angela Chou named managing director of new hub in 'China's Silicon Valley'
'Make it Metal' tests metal fans'...er...mettle.
China is one of the first major markets to implement Ogilvy's new structure of a single-agency brand.
Neo's global CEO Nasreen Madhany and global COO Bradley Rogers will join the Mindshare leadership team.
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