tom doctoroff
Belt and Road and beyond: Advice for Chinese brands with global ambitions
Chinese companies expanding internationally may need to rethink their brand messaging to build affinity, according to speakers at the Shanghai International Advertising Festival.
O2O in China: West, take note
The explosive phenomenon that is online-to-offline retail in China may not translate directly, but there are plenty of lessons to learn.
Chinese splintered view of local vs global brands
Chinese consumers often seek price reassurance from local brands, premium inspiration from global brands. But why? Tom Doctoroff of Prophet explains.
The good and the bad of China brands
We kick off a new short-video series, Marketing Masters, with Prophet's Tom Doctoroff discussing what Chinese brands need to do better to succeed outside their home market.
Tom Doctoroff joins Prophet
Longtime J. Walter Thompson exec will split time between US and China.
APAC CEO Tom Doctoroff leaves JWT
John Gutteridge steps up to regional role after leading the agency in Australia and New Zealand, as Tom Doctoroff exits.
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