mindshare

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The death of the demographic
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Sep 11, 2017

The death of the demographic

Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.

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Mindshare launches ‘programmable’ media service
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Sep 8, 2017

Mindshare launches ‘programmable’ media service

'Anna' offers brands greater targeting and efficiency through automation.

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Obituary: Paul Lau
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Jul 27, 2017

Obituary: Paul Lau

The head of Mindshare Guangzhou has died at the age of 45.

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New leadership in place at Mindshare Japan
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Jul 4, 2017

New leadership in place at Mindshare Japan

The agency has appointed a local leader as the former MD returns to the US.

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Three-quarters of smartphone users
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Jun 20, 2017

Three-quarters of smartphone users "crave intimacy" with voice assistants

And 37 percent have said 'I love you' to the voice that lives inside their smartphone or home speaker, according to a report by JWT and Mindshare—which also has more serious findings for brands.

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WPP folds Neo@Ogilvy into Mindshare
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Jun 19, 2017

WPP folds Neo@Ogilvy into Mindshare

Neo's global CEO Nasreen Madhany and global COO Bradley Rogers will join the Mindshare leadership team.

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