The rise of bots is the wakeup call we all need to get our (brand) house in order. It forces us to index information in a way that a bot can readily access and understand. Mindshare weighs in on the conversation
An office-made holiday video is a risky play; it can prove endearing or go spectacularly wrong. See how Mindshare Malaysia did.
Robin Wong named to newly created role.
Mindshare sees its expanding network of ‘Loop’ rooms and ‘adaptive marketing’ support structure as crucial to stepping up a gear, from intermediate agency to principal partner.
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