"The reason why every Mindshare show-reel has a Clash soundtrack—and everyone groans—is that I think there’s a punk, rebellious spirit that people need to harness and foster."
PHD's media-buying duties in Australia and some Asia markets is not affected by the planning shakeup.
Incumbent snares performance and ecommerce duties from Publicis Media.
Media agency piloting new programme in Singapore with local blockchain outfit.
Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.
'Anna' offers brands greater targeting and efficiency through automation.
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