mindshare

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Blippar partners with Magnum for Singapore AR campaign
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Jan 17, 2018

Blippar partners with Magnum for Singapore AR campaign

AR platform allows consumers to create custom ice creams they can then buy in store.

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Ogilvy, Mindshare and Isobar retain regional crowns
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Dec 14, 2017

Ogilvy, Mindshare and Isobar retain regional crowns

The three networks added more metal to their already substantial Agency Network of the Year hardware.

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Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing
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Dec 7, 2017

Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing

"The reason why every Mindshare show-reel has a Clash soundtrack—and everyone groans—is that I think there’s a punk, rebellious spirit that people need to harness and foster."

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Unilever moves global comms planning to Mindshare from PHD
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Dec 4, 2017

Unilever moves global comms planning to Mindshare from PHD

PHD's media-buying duties in Australia and some Asia markets is not affected by the planning shakeup.

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Mindshare wins expanded L’Oreal China business
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Dec 1, 2017

Mindshare wins expanded L’Oreal China business

Incumbent snares performance and ecommerce duties from Publicis Media.

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Mindshare unveils new blockchain partnership
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Nov 23, 2017

Mindshare unveils new blockchain partnership

Media agency piloting new programme in Singapore with local blockchain outfit.

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