mindshare

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Three-quarters of smartphone users
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3 days ago

Three-quarters of smartphone users "crave intimacy" with voice assistants

And 37 percent have said 'I love you' to the voice that lives inside their smartphone or home speaker, according to a report by JWT and Mindshare—which also has more serious findings for brands.

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WPP folds Neo@Ogilvy into Mindshare
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4 days ago

WPP folds Neo@Ogilvy into Mindshare

Neo's global CEO Nasreen Madhany and global COO Bradley Rogers will join the Mindshare leadership team.

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Mindshare tipped to prevail in Yum China pitch
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May 25, 2017

Mindshare tipped to prevail in Yum China pitch

The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith, UM and Carat, Campaign Asia-Pacific has learned.

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Mindshare integrates 'FAST' concept globally
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May 19, 2017

Mindshare integrates 'FAST' concept globally

Gowthaman Ragothaman named global chief strategy officer for FAST.

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Don't miss Mindshare Malaysia's singing, dancing CNY video
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Jan 27, 2017

Don't miss Mindshare Malaysia's singing, dancing CNY video

An office-made holiday video is a risky play; it can prove endearing or go spectacularly wrong. See how Mindshare Malaysia did.

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