Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.
'Anna' offers brands greater targeting and efficiency through automation.
The head of Mindshare Guangzhou has died at the age of 45.
The agency has appointed a local leader as the former MD returns to the US.
And 37 percent have said 'I love you' to the voice that lives inside their smartphone or home speaker, according to a report by JWT and Mindshare—which also has more serious findings for brands.
Neo's global CEO Nasreen Madhany and global COO Bradley Rogers will join the Mindshare leadership team.
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