mindshare

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Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing
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Dec 7, 2017

Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing

"The reason why every Mindshare show-reel has a Clash soundtrack—and everyone groans—is that I think there’s a punk, rebellious spirit that people need to harness and foster."

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Unilever moves global comms planning to Mindshare from PHD
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Dec 4, 2017

Unilever moves global comms planning to Mindshare from PHD

PHD's media-buying duties in Australia and some Asia markets is not affected by the planning shakeup.

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Mindshare wins expanded L’Oreal China business
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Dec 1, 2017

Mindshare wins expanded L’Oreal China business

Incumbent snares performance and ecommerce duties from Publicis Media.

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Mindshare unveils new blockchain partnership
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Nov 23, 2017

Mindshare unveils new blockchain partnership

Media agency piloting new programme in Singapore with local blockchain outfit.

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The death of the demographic
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Sep 11, 2017

The death of the demographic

Demographics don't hold much use to marketers anymore since they can't help connect brands with consumers in their correct state of mind, writes Mindshare's head of strategy for North Asia.

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Mindshare launches ‘programmable’ media service
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Sep 8, 2017

Mindshare launches ‘programmable’ media service

'Anna' offers brands greater targeting and efficiency through automation.

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