And 37 percent have said 'I love you' to the voice that lives inside their smartphone or home speaker, according to a report by JWT and Mindshare—which also has more serious findings for brands.
Neo's global CEO Nasreen Madhany and global COO Bradley Rogers will join the Mindshare leadership team.
The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith, UM and Carat, Campaign Asia-Pacific has learned.
Gowthaman Ragothaman named global chief strategy officer for FAST.
The rise of bots is the wakeup call we all need to get our (brand) house in order. It forces us to index information in a way that a bot can readily access and understand. Mindshare weighs in on the conversation
An office-made holiday video is a risky play; it can prove endearing or go spectacularly wrong. See how Mindshare Malaysia did.
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