mindshare

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Obituary: Paul Lau
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Jul 27, 2017

Obituary: Paul Lau

The head of Mindshare Guangzhou has died at the age of 45.

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New leadership in place at Mindshare Japan
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Jul 4, 2017

New leadership in place at Mindshare Japan

The agency has appointed a local leader as the former MD returns to the US.

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Three-quarters of smartphone users
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Jun 20, 2017

Three-quarters of smartphone users "crave intimacy" with voice assistants

And 37 percent have said 'I love you' to the voice that lives inside their smartphone or home speaker, according to a report by JWT and Mindshare—which also has more serious findings for brands.

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WPP folds Neo@Ogilvy into Mindshare
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Jun 19, 2017

WPP folds Neo@Ogilvy into Mindshare

Neo's global CEO Nasreen Madhany and global COO Bradley Rogers will join the Mindshare leadership team.

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Mindshare tipped to prevail in Yum China pitch
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May 25, 2017

Mindshare tipped to prevail in Yum China pitch

The owner of Pizza Hut and KFC will stick with its longtime partner after a pitch that involved Zenith, UM and Carat, Campaign Asia-Pacific has learned.

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Mindshare integrates 'FAST' concept globally
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May 19, 2017

Mindshare integrates 'FAST' concept globally

Gowthaman Ragothaman named global chief strategy officer for FAST.

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